There aren't too many nationally-known rock bands from around here, sure, we have a ton of famous individual musicians that live in the area, but Hatebreed is truly Connecticut. I've been lucky enough to meet a  few members of the band over the years, like at my dear friend Pete Morcey's wedding, which had everybody who is anybody in the Connecticut music scene in attendance. Lead singer Jamey Jasta and his bandmates always treat their fans with respect, and know that accessibility breeds loyalty. They have put on an annual show at New Haven's legendary Toad's Place for the past few years, but, unfortunately this year, COVID.

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Which is why the news that the band will make an in-person appearance this weekend is welcome news for Connecticut Hatebreed fans. The legendary British music magazine Kerrang! is reporting that the band has teamed up with Southington's Witchdoctor Brewing to release their own branded beer, which they've dubbed "Live For This Lager". The band, minus guitarist Frank, who has a family commitment, will be appearing Sunday August 23, 2020 at the Brewery, which is located on Center Street in Southington. The event is sold out, you had to RSVP, and they've reached capacity.

Kerrang reports that Hatebreed drummer Matt Byrne said:

We have collaborated with Witchdoctor Brewing in Southington, Connecticut to create ‘Live For This’ lager. If you’re not familiar with this Helles style of German beer, think gold-coloured, relatively low ABV (4.5%) that won’t blow your head off after one pint. It’s refreshing in this blistering, Northeast summer heat and you can drink this style of beer all day long. If you’re a Budweiser guy, don’t be scared. It’s just as crisp and you will be hooked. If you’re an IPA guy, you will be pleasantly surprised. It has just enough bite. I’ve been lucky to sip beer from all corners of this crazy earth. Helles is one of my all-time favourites. The first sip is the best sip. Nothing compares. The goal of Hatebreed’s Breedbrew is to bring a taste of what we have come to enjoy from our German family, home to you, our Connecticut heavy metal/hardcore family.”

It still tickles me to read how the Brits spell "Color".