Budweiser’s New Super Bowl Commercial Celebrates Wind Power [Watch]
Budweiser has released its new Super Bowl commercial online, and the company is using the space to call attention to its environmentally friendly brewing process.
The newly released one-minute clip features the Clydesdales that are the hallmark of the iconic beer brand, along with April the Dalmatian, who is seated atop a covered wagon the horses are pulling through a rugged rural landscape. The familiar first verse of Bob Dylan's classic 1963 protest song "Blowin' in the Wind" accompanies the video.
“How many roads must a man walk down / Before you call him a man? / How many seas must a white dove sail / Before she sleeps in the sand? / Yes, and how many times must the cannon balls fly / Before they’re forever banned? / The answer, my friend, is blowin’ in the wind /The answer is blowin’ in the wind,” Dylan sings as the wagon rolls onward, with April's ears and scruff being blown back by the wind that sweeps across the plains.
As the clip rolls on, the camera changes perspective to reveal that the wagon is traveling through a field of wind turbines, and the commercial ends with the tag line, "Wind never felt better."
The commercial is intended to call attention to the fact that 100 percent of the electricity used to brew Budweiser comes from renewable energy. The company has a wind farm on a ranch in Oklahoma, according to USA Today.
"We think it's an instant classic," Ricardo Marques, who serves as group vice president of marketing core and value brands at Anheuser-Busch, tells USA Today Sports, adding, "I think people will forgive us" for using such an iconic protest song to sell beer because the song is being used to promote the greater good.
"It's more than just beer," says Angie Slaughter, Anheuser-Busch's vice president of sustainability. "This commercial is for everyone. It's something we should be thinking about every day."
Anheuser-Busch states that Budweiser is the first major brand to brew its beer completely with renewable wind energy. The company is also donating clean energy to the city of Atlanta during the week of the Super Bowl, which is set to take place at Mercedes-Benz Stadium in Atlanta on Feb. 3. The New England Patriots are set to face off against the Los Angeles Rams in Super Bowl LIII.