Blue jeans are as American as apple pie but, while we all wear them, no one can seem to agree on the best way to wear them. All we can do is wait to hear what the fashion world has to say about the appropriate cut for the time period.

The fashion world has spoken again, revealing that skinny jeans are out and baggy jeans are back.In fact, there is something called "the denim cycle" according to Chip Bergh the CEO of Levi's. Bergh told CNBC wide is in and and skinny is out, saying:

Cycles do come and go. And I think the pandemic definitely played a contributing role to consumers looking for a more comfortable, more relaxing denim.

He contiunued:

Some people have said that this is going to create a new denim cycle, and we think that that could very well be true. The last real denim cycle was driven by skinny jeans. And that cycle lasted about 10 years.

I don’t think skinny jeans are ever going to go away completely, but clearly right now we are seeing a very strong demand for these looser fits, both the men’s side of the business, as well as the women’s side of the business.

Fat skinny, what does it matter? I'll tell you what matters, skinny jeans are uncomfortable and stupid looking. Overly wide jeans are uncomfortable and stupid looking. The only way to "jean," is in a pair that fits just right but that is easier said than done. Yes, I made it a verb.

I happen to be a lucky denim cycle of my own right now. I have 5 pairs of jeans, 2 don't fit, 2 fit OK and I have one pair fit just right. That's all you can hope for in this life.

Jeans are so important to Americans we have stereotypes based on different kinds of jeans. If you where certain jeans, people may make assumptions about you.

Your jeans and what some people might think (not me):

  • Acid wash jeans - You drink Mountain Dew and also love methamphetamine.
  • Baggy jeans - You sell methamphetamine
  • Skinny jeans - You use the word "sustainable" more than a lot.
  • Daisy Dukes - You are easy

P.S. For my money, the only jean worth talking about is Gene Hackman

Gene Hackman
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