Thanks ‘Guy Who Sings About Cities + Towns’, You’re Danbury Version Made My Ears Bleed
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This is a great example of the local content vacuum.
Let me explain. A handful of companies own the majority of the content in America. On the television streaming level, there are a bunch of big companies that own everything. What they don't own, they're buying. In radio, a few big companies purchase all the properties, this goes on and on in every medium film, music, newspapers, you name it.
As a result, small towns and cities in America are left with almost no representation. The content that most people access has nothing to do with where they live or what is relevant to their daily life. Some bigger companies attempt to localize their content but it always comes off as insulting and or inaccurate. Good luck pronouncing Padanaram Road if you don't live in Danbury.
These monopolies inevitably create local content vacuums that someone is going to fill. Many of the people who are successful on social media platforms like Youtube and Instagram are the ones using this to their advantage, but they don't have to bother doing a good job. They don't have to try because people are suckers for clicking on anything with their hometown in the title.
You get the "best bagel spots in Wichita" created by someone from New Jersey. That same person turns around and does a list of the best movie theaters in Hartford. These people turn our hometown love into big money by producing garbage, like the one I'm about to share with you.
This was sent to me by my pal Taylor O'Brien who texted:
"Have you heard about this guy who sings about every city and town in America?"
"No, I'll check it out but at first glance he looks like he stinks at life."
I was right, that is stink, stank, stunk.
Now, you could point the finger right back at me and my company and "say you do this!" Yes and no, we do the best bagel spots and the best movie theaters but we're actually from the places we're talking about. My company made a brilliant move by empowering people with a local voice and name, to talk about the communities they know. It's different and the proof is in the details.
It is not lost on me that the composer of this Danbury song is laughing all the way to the bank. I recognize I only helped this person achieve their goals. But I could argue that my "hot take" will help folks navigate their way around junk in the future.
Do better Taylor, do better.
P.S. Now that I think about it, I think I've come after this guy before.