Will You Have to Pay to Shop at Target Stores in Connecticut, New York by 2025?
You know those funny memes that say you can't just drop buy Target for a couple of items because you're sure to spend $200 minimum by the time you walk out the door are hilariously true.
Now to even drop that money may cost you staring in December, 2024.
Paid memberships at big box stores like Costco, Sam's Club, and BJs are the purpose behind that shopping experience, Whether it's a business buying in bulk or a household looking for deals while stocking up on certain items, these paid membership big box stores are big business.
Amazon is included in this albeit it's the online version where you pay for your Prime membership which offers deals in shipping and streaming among others.
So by the end of 2024, here's what shopping at your favorite Target in Stamford may soon look like as well as others around Connecticut and New York as well as the rest of the country.
It's all about reversing the decline in sales according to Entrepreneur website. It's called "Project Trident" and the plan is to have various tiers of paid memberships similar to Amazon Prime, Walmart Plus, and Kroger Boost which all offer exclusive deals and discounts as well as perks.
Target Corp saw a nearly 14% decline in 2023 so the company knows it needs to make some big changes, especially since it's closed several locations around the United States over the last couple of years.
According to the Daily Mail, we don't have any pricing details yet or even how a tiered system will operate, however while big box stores like Costco are around $60 for annual memberships, the likes of Amazon and Walmart are around $15 each month.
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