According to Chew Boom, Lucky Charms has a new limited edition cereal that will turn your milk green for St. Patrick's Day. They are called "Limited Edition Lucky Charms Magic Clovers Turn Milk Green." By the looks of it, you can get them in chocolate and classic and it's the "charms" or green marshmallows that turn the milk green.

When I read about this today, I had to immediately do some research. Lucky Charms is a General Mills product, I checked their website and learned that the "Lucky Charms" folks are bragging about how long they have been cranking out their cereal.

Lucky Charms
Lucky Charms

They write:

"For five decades and counting Lucky Charms cereal has featured frosted oats and colored marshmallows. Made with whole grain, Lucky Charms is fortified with 12 vitamins and minerals, and is a good source of calcium."

Longevity is something to be proud of, but it's no time to highlight it. You cannot let people know that you have been selling a cereal called "Lucky Charms" with a leprechaun as the central mascot for fifty years and you just came up with the green milk idea.

I would say that someone in the marketing department needs to be fired but that person is likely long retired and maybe even dead.

You would think this would have been a featured gimmick that was tossed around by the creative team within the first three months but no, we are introducing the new "turn the milk green" marshmallows just in time for St. Patrick's Day 2021. If I were in charge, and this promotion came out one day after St. Patrick's Day in 1981, I'd fire everybody.

I'd be out on the street later in the day with a bottle of hooch, and whacked out hair firing people on the street.

What's next? Oh, I know the Cocoa "Puff the Magic Dragon" limited edition cereal.

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