Gwenyth Paltrow caused controversy and made headlines earlier in the year when she released a candle called “This Smells Like My Vagina.” Now, according to the NY Post, Gwenyth is back with the sequel that is sure to cause even more intrigue called, "This smells like my orgasm." The product is a collaboration between Gwenyth and a company called Goop and will run you $75.

If the success of the vagina candle is any indication, the new candle will be a best seller. The vagina candle sold for $63 and its first run sold out in just days. The new orgasm candle is said to be a blend made from tart grapefruit, neroli and ripe cassis berries blended with gunpowder tea and Turkish rose absolutes. The Goop website calls it:

A scent that’s sexy, surprising and wildly addictive.

Color me impressed. I just see this for what it is -- a brilliant business move. The candle doesn't smell like anything but a candle, it's just named that for shock value. Trust me when I tell you that shock value isn't free. It comes with the slings and arrows of a self-righteous public.

If you are willing and emotionally capable of weathering that storm, it can be a fruitful and financially beneficial marketing tactic. It sounds like Gwenyth has the "stones" or in this case, the vagina, to weather that storm.

P.S. Gunpowder tea? That's what you smell like? OK, OK, I see you. Well played, lady, let's get together and talk all about business.

Enter your number to get our free mobile app