I'm sure you've heard people say, "if it's free, it's for me." This is a sentence I've had to sit through way too many times, it is one of those annoying things that humans say but I think it applies to almost everyone.

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In a world filled with people trying to separate you from your money, it's nice to occasionally get something for free and that is where Wendy's comes in. According to Yahoo, they have announced an offer that could score you free breakfast for a year if you live in Connecticut, New York or New Jersey.

What Do I Need to Do?

You need to be one of the first 100 customers to show up at one of their 250 select locations in the Tri-State area. If you ARE one of the first 100 people, AT one of these locations, you'll be given a card that will entitle you to 1 free breakfast sandwich, everyday for a year.

When Do I Need to Do It?

You need to be there (one of the 250 locations) starting at 2pm EST on April 1st (April Fool's Day).

What is the Catch?

This is a tough one because the promotion takes place on April Fool's Day so the internet is not exactly convinced this is real. According to the Yahoo report, Wendy's "insists" the offer is legit.

What is the Fine Print?

You must be 16 years of age, or older to qualify and delivery customers are not eligible.

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Will I Take Part in This Splendid Offering? 

Good luck to all of you brave souls who will embark on this whimsical journey to the Mecca of meats and fried treats. I will be sitting this one out, because I don't need to add another shameful act to my resume of regrettable activities. If one year's worth of free, fried breakfast sandwiches is that important to you then have fun.

You will not get any judgement from me but I just cannot imagine planning my Monday (4/1/24) around this activity. Hell, with my luck I will be the 101st person to arrive or I'll go to one of the locations that "lost" the cards. I'd be the guy who doesn't win the deal and still ends up on the evening news trying to get a card.

Why is Wendy's Doing This Free Breakfast Offer? 

I know what this is about, Wendy's is in spin-mode right now trying to recover from their "dynamic pricing" gaffe. For those who don't know, Wendy's floated the idea of dynamic pricing to the public and everyone went bananas.

I'm paraphrasing but they said they were toying with the idea of having high-tech menu boards that could alter the price of their menu items based on peak, and off-peak times. So, if you went to Wendy's when it was super busy, the price was likely to go up, and if you were there when it was slow, the price would go down.

After the internet threw a s-- fit, they backed off and said things like:

  • "Jeeze, it was just an idea! Take a chill pill!"
  • "You don't get it, this could benefit the customer!"
  • "We had the best of intentions!"
  • "Disney World does it, why can't we?"

Again, they didn't say those exact things but that is the gist of it. Wendy's has been trying to cover this blunder ever since and this could do it, maybe? I'll tell you one thing, if this free breakfast for a year offer turns out to be an April Fool's Day joke, heads are gonna roll. You can't survive two monstrous PR failures in as many months and everyone keeps their job.

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