A Danish brewing company, Carlsberg, just launched a new line of men's grooming products made from their beer.

Business Insider reports that through their partnership with the cosmetics company, Urtegaarden, a line of three beer flavors was created: barley, hops, and yeast.

The grooming products include shampoo, conditioner, and body lotion. 0.5 liters of beer is added to each product.

The kit, which contains all three products, can be purchased for $73.

The UK based company created these products to help solve the problem of men using their girlfriends or wives grooming products. A total of 65% of men are active groomers, while 40% of them use women's products.

Not only can you drink beer, you can wash yourself with it too! Walk around with the strong scent of beer wherever you go, or just come on down to our Bacon and Brew festival.

Bacon and Brew starts at 3PM on Saturday, July 18 at the City Center Green in Danbury. In addition to a plethora of bacon dishes and selection of craft beers, we’ll have six live bands (like Mountain’s Leslie West and Cracker), vendors, games, prize giveaways and more.

Tickets are $15 online and will be $20 at the door. You can get your tickets now at ctbaconandbrew.com.