Metlife Dropping ‘Peanuts’ From Advertising
Say it isn't so. This icon can't go. Sometimes change is not good. I do not like this at all.
All to often we hear, change, it's the way of the world. I get that many images that represent a company can get stale. But to me, there are just some that should never be messed with, even in the name of modernization.
Is nothing sacred? Apparently not when Charles Schulz' iconic "Peanuts" characters can get kicked to the curb.
Insurance giant Metlife is saying goodbye to Snoopy and the gang in their advertising.
In a press release, the insurance firm says it's launching a new global brand platform. Seems that Metlife is rolling a boatload of its consumer life insurance business into a new firm and will focus more on international opportunities.
Ah, there's the rub. I'm betting that the marketing team decided that with the more international turn of Metlife, that the folksy and very American 'Peanuts' clan was too old hat.
I'm all on board with embracing modern. But I think sometimes companies go too far. I say keep the beloved beagle and all of his cronies. I truly believe that the iconic characters from Charles Schulz are known and recognizable world wide, don't you?