Van Halen’s ‘Runnin’ With the Devil’ Featured in Acura’s Super Bowl 50 Commercial
With Super Bowl 50 fast approaching, even non-football fans begin to get excited for the one time a year everyone actually wants to watch the commercials. Companies pay millions of dollars for 30 second ad spots, hoping to leave a lasting impression on a record-breaking number of viewers around the world. This year, commercials have started to make their way onto the Internet, including this ad for an Acura NSX, featuring a classic Van Halen song!
The feel-good nature of Van Halen's music lends itself well to sporting events and while they would be a prime pick to play the Super Bowl half-time show every year, we will be resigned to watching Coldplay and hearing the beloved Van Halen in this commercial. Highly reminiscent of the isolated vocal track of "Runnin' With the Devil," the Acura ad features a bunch of "Ohhh yeahhh!," "Woo!," and "Ooooh!" David Lee Roth screams from the track.
Each moment features Roth wailing as the commercial spans clips showing the car's mold, engine, and tachometer. Each resounding vocal triumph is a resounding affirmation for how cool the car is and should have everyone chomping at the bit to go test drive one the next day. How about drivin' with the devil instead?
Rock and metal music has a knack for finding its way into commercials. Recently, Carl's Jr. hilariously featured Pantera's "I'm Broken" in an advertisement for their new Steakhouse Thickburger. Late Motorhead frontman Lemmy Kilmister was also featured in a Finnish milk ad, paying tribute to one of the country's most famous commercials ever.
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